the new originals
Young man standing indoors, wearing a neon green and black zip-up jacket, black shorts, white crew socks, and blue and yellow sneakers, in a room with white walls and wooden flooring.

THE NEW ORIGINALS (est. 2015 Amsterdam) makes performance clothing for creatives. We strive to make durable and long-lasting apparel that bring emphasis to one’s individuality.

We believe that—by thinking out of the box—anyone, regardless of their background can find and flourish within their creative potential.

“Thinking out of the box” is defined by us as thinking divergent and free of boundaries. We aim to build bridges between different contexts and backgrounds while offering a platform for creativity.

Spring/Summer 2025
Collection

Young man standing indoors with hands on hips, wearing a sleeveless white tank top with rainbow trim, loose dark jeans, and colorful sneakers, in a bright room with white walls and large windows.
Man in neon green athletic jacket and shorts tying his shoe indoors.
Young man with short curly hair standing inside a well-lit room, wearing a white polo shirt with green accents, a teal bandana around his neck, light blue shorts, white athletic shoes, and white socks, near a window and a door.
Young man standing indoors, wearing a light gray tracksuit with hands in pockets, a dark green baseball cap with a white number nine, and colorful sneakers with yellow, blue, and gray accents.
A woman in sunglasses and a gray jacket is riding a black horse in a rural landscape with trees and dirt ground.

Rare Humans

Young man standing indoors, wearing a white shirt, black pants, green shoes, and a green scarf around his neck, in front of white windows and door.
A woman with dark hair, wearing white sunglasses and a black spaghetti strap top, in four different poses against a white background: sticking out her tongue with a cigarette in hand, adjusting her sunglasses, pointing upward, and holding a cigarette near her lips.

the new originals

90CIG