Rare humans
Collection of nine male models wearing casual and streetwear outfits including t-shirts, hoodies, jackets, and trousers, featured against a plain white background.

Founded in Austria in 2020, Rare Humans redefines individuality by merging high fashion with streetwear culture. More than just a brand, it creates experiences—hosting exclusive events, launching free stores, and continuously pushing boundaries. Rare Humans fosters a community that values bold self-expression and stands out with a truly unique identity.

Spring/Summer 2025
Collection

Three young people outdoors near a green off-road vehicle. The person in the foreground is standing with hands in pockets, wearing black hoodie and pants, looking serious. Two others are on and near the vehicle, with trees and rocky ground in the background.
Two young men sitting on rocks outdoors against a large, twisted tree, with rocky and hillside terrain in the background. One is wearing a white sweater and black pants, with curly dark hair, while the other is shirtless under a black jacket and wearing patterned black pants and tan shoes with spikes.
A woman riding a black horse on a dirt trail with trees and bushes in the background under a clear sky, wearing sunglasses and a grey jacket.

Rare Humans

Young man standing indoors in front of large windows, wearing a white shirt with logo, black pants, bright green shoes, and a green scarf.
A collage of four photos of a woman wearing black spaghetti strap top and white sunglasses. In the top left photo, she sticks her tongue out and holds a lit cigarette. In the top right photo, she adjusts her sunglasses. In the bottom left photo, she points upward. In the bottom right photo, she smokes a cigarette while looking to the side.

the new originals

90CIG