90Cig
Close-up of a woman with dark hair, wearing black glasses, with her eyes closed and fingers touching her lips, showcasing freckles and smooth skin.

90CIG is a unisex eyewear brand that was founded in 2022 by Giaro Giarratana. Inspired by the most iconic decade in recent history, the 90s.More than just a brand we are a lifestyle based community with a strong desire to stand out. We felt the need to create something that is more than just functional, we wanted to create something that can be worn all year round and become part of our unique way of self expression

Spring/Summer 2025
Collection

A woman with brown hair, wearing red sunglasses, earrings, and a white lace bralette, is arranging pink rollers in her hair indoors near a glass door and green-painted wall.
A young man with curly brown hair wearing black sunglasses, a black sleeveless shirt, a gold chain necklace, and a hoop earring, standing against a beige background.
A young woman with brown hair wearing sunglasses and earphones, looking to her left.
Person riding a black horse in a natural outdoor setting with trees and clear sky.

Rare Humans

A young man stands in a bright, white room with wooden floors, wearing a white polo shirt, dark trousers, and bright green shoes. He has a green and black scarf around his neck and poses with hands in pockets.
A collage of four images of the same woman wearing white sunglasses and a black spaghetti strap top, with different poses and expressions, against a plain white background.

the new originals

90CIG