EVisuEvisu, founded in Osaka in 1991 and named after the Japanese god of prosperity Ebisu, began as a passion project driven by craftsmanship and cultural heritage. In the early days, only about fourteen pairs of jeans were produced each day - each one carefully hand-painted with the iconic seagull motif that would soon become a global symbol of premium denim.
What started as a niche fascination among Japan’s detail-obsessed fashion community quickly evolved into a worldwide revival of vintage denim appreciation. Today, Evisu is recognized internationally as one of the most coveted names in premium denim, embraced by collectors, tastemakers, and streetwear aficionados alike.
Despite its success, Evisu has stayed true to its original mission: creating exceptional, uncompromising quality. This commitment to craftsmanship and authenticity has secured its status as a true icon in the history of denim.
