AriesAries is an independent luxury streetwear brand defined by integrity, creative authority, and a strong cultural point of view. Founded by Creative Director Sofia Prantera, the brand is rooted in a long-standing love for streetwear, trash culture, outsider art, and illustration. It also reflects Sofia’s Central Saint Martins background and her deep fascination with hand-dyeing, printmaking, and hand-finished garment construction.
Aries embodies a subversive spirit - punk in attitude, uncompromising in approach, yet ambitious and commercially minded in both product and potential. The brand remains privately owned and entirely self-funded.